CASE / 04/Poland

Eye Surgery Clinic Network

Medical / Eye Surgery

CASE / 04

Poland

New AI channel

Eye Surgery Clinic Network

Medical / Eye Surgery

Strong SEO, very small AI presence. After new and reworked content plus a structural rebuild, AI started mentioning the brand far more often, and a new standalone traffic channel emerged.

Direct traffic users growth, %
020406080M1M2M3M4M5M6M7
Direct traffic in the client's own GA4, indexed monthly against the pre-engagement baseline month.
Citation rate, 1 mo
3.3% → 15.6%
Direct traffic users, 5 mo
+45%
Referral traffic users, 5 mo
+14%

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